7 Useful Tips For Medical Websites From An Expert SEO Company

SEO Search Engine Optimization

Over the past couple of years it has been seen that the majority of health care professionals and businesses are not able to reach a wider audience via SEO. One reason for this is that the majorities of health care professionals choose to take on the burden of SEO for their business instead of hiring an expert and experienced SEO Company for the job. This often results in lots of techno medical terms appearing in important places of their website often invoking blank stares and bored expressions from visitors to their website.

Any SEO expert will tell you that optimizing your website is harder than you think, it’s a complex series of steps that include finding the right blend of words and images. Most credible SEO companies will often carry out a detailed overview of your industry to see how much competition your business faces, find the most popular keywords and draft an SEO plan. However, despite you not being a search engine genius there are a many things you can do in order to improve your sites SEO, below we take a look at a few.

Google Analytics is your friend

As a first step of measuring how well you’re doing start by installing and using Google Analytics. This will help you measure change so to speak which helps monitor your progress. However, apart from Analytics there are other types of software that you can use too in order to generate and track visitor statics. However, many professionals recommend analytics to a newbie because it is easy to install, free and because Google’s search engine is your primary target so it’s only common sense that you use their tool.

Always publish relevant, original, interesting and fresh content

Many medical related websites are often not able to make it up the SEO food chain because they hardly ever have good content. Many expert SEO businesses may start with first injecting lots of good quality and engaging content into a website before they do anything else. If you’re in charge of promoting your website it is fair to say that this needs to be your first line of action too. If your site is static add a blog section to it and publish something fresh at least four times a week.

All the big ideas need to be up in front

Consider the fact that search engines like Google will look at your content from the top. This means that all your main keywords, phrases and attention grabbing ideas should be on the first paragraph, the headline and summary. This way the search engine knows what is important. However, special care should be taken not to use the keyword too many times. Also, the keywords should blend in naturally with the flow of the article or else Google may decide to penalize you for keyword stuffing or abuse.

Don’t guess your keywords

Google’s keyword tool is the easiest most effective keyword searching too. Its database is stuffed with billions of keywords and it is up to you to find the most intuitive and heavily used keywords within your niche. Compile a list of a hundred top keywords at the very least.

Test the list on other leading search engines

Once you have a list of keywords it should be tested on several other search engines like Yahoo, Ask and Bing. Try each keyword term and find out how relevant they are on these search engines. You can also find helpful tips and alternative keywords on these other search engines which can be added to the list.

Always create a site map

Almost no visitor to your website may care if it has a sitemap. However, sitemaps are something that search engine spiders find very helpful. These site maps work as a road map for spiders by providing them with useful information like navigation, content, restricted areas and hierarchy.

Getting quality links

This is where large and often reliable search engine companies may differ from a regular person doing SEO. These companies have professionals with years of experience and knowledge that allows them to pull in high quality back links and send out relevant backlinks. However, you too can try and get links from authority websites within your niche. Remember, the quality of your backlinks and outbound links can make or break your online presence.

SEO requires patience, knowledge and a constant effort. You shouldn’t expect results in days because it takes weeks to register any measurable results.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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