5 Ways To Maximize Your Local SEO

Maximizing your local SEO is one viable way to drive business to your store. Because 75% of search engine visitors do not look past the first page of search results, it is only practical for any local business that they are ranked ahead of their competitors on Google. Thus, maximizing your website placement leads to higher traffic to your site. However, the search engine king has implemented changes to its search algorithms. These days, the focus is apparently on providing results based on the location of the business and of the search engine user. Therefore, utmost importance must be given to your local SEO techniques.

 

Local SEO is a vital aspect that businesses with retail locations must implement if they want to drive local, quality traffic to their site and convert them into buyers. The methods used in local SEO are comparable to the techniques used in global SEO. But local SEO is more focused. For example, if a Google user located in New York conducts a search for “flower shop,” the search engine will return organic results close to the user’s location, with paid advertising results on the top of the list. The order of the results in the Places category will usually match up with the user’s exact location.

 

When devising a plan to improve and take full advantage of local SEO, it is vital to keep in mind the following five important guidelines.

 

1. Create a local profile.
The first basic step to maximize local SEO is to create a local profile on platforms like Google+ and Google Places. The objective is to have your local listing appear on the search results. Make sure to include your company name, local number, and business address. It is also critical that your listing is written in similar format because any difference may not return the preferred results in a search.

 

2. Localize your website content and SEO-tagging process.
Provide geographically specific references in your meta titles and descriptions so that prospective visitors and search engines will know where you are. Your meta description should also corroborate your geographically-focused keywords. Meta titles and descriptions with specific locations are more likely to be clicked on by search engine users rather than those with generic information.

 

3. Be local in social media.
SEO and social media are vastly connected, so it is critical that your local business has social profiles in major social network sites, with information containing your geographic coverage area. Search engines index descriptions as well as some content from your feed. Plus, make sure to connect with as many other people and local businesses as possible, and create useful and shareable local content.

 

4. Take advantage of online reviews.
Nielsen Research has revealed that 70% of customers depend on the opinions of unfamiliar people online. Look up local directories and industry-specific websites with a focus on online reviews. Solicit customer reviews from past and current clients who have been satisfied with your service. Search engines typically prioritize citations, which refer to any mention of your company and location anywhere on the web. The more positive reviews you have of your business, the more citations your company will get.

 

5. Create an affiliate program.
Affiliate marketing is great for ranking locally because you can target local influencers and recruit them to your affiliate program. You can pay these local businesses a commission for every successful sale they send. You can use OSI Affiliate Software to create your in-house affiliate program.

 

The basic idea is to make full use of local SEO to create local relevance. It is also going to help increase business visibility through better ranking for geographically related keywords. What’s more, when your business is highly ranked, it is viewed as more authentic and credible. This generates customer trust that can eventually turn into a fruitful relationship.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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