5 Tips For Creating A Global Website

create a websiteThe Internet is a powerful marketing tool. It allows you to reach your audience instantaneously, and it also allows you to extend your reach to a global level. Because of the Internet, even small mom and pop stores can extend their reach outside of their local community.

If you truly want to reach a global audience, you need to make sure that you have a global website. Just because your current site can reach a global audience doesn’t mean that it will be effective. When you implement the following tips to create a global website, though, you will be more successful.

 

1. Translate the content.

If you truly want your website to reach a global community, it’s a good idea for you to translate the content and provide your audience with the option to view your website in a specific language. Yes, today’s web users can use tools such as Google Translate to translate your web copy into their native tongue, but this isn’t always effective. Tools like Google Translate often perform verbatim translations, leaving grammar and punctuation to the wind.

If you truly want your audience to access the correct information of your site, have the content already translated. Using a team of professional linguists and translators to provide high-quality and accurate translations can ensure that your global users receive your specific message. Plus, not forcing your audience to translate your content will make your site more user friendly.

 

2. Eliminate the text in images.

Most websites place content on the back end of their images in order to boost SEO, but if you want your website to reach a global audience, doing this won’t help. When you translate your website, it’s likely you will only translate the basic text found on your site and not any text associated with the images. If your global users want to view the content on these images, they would need to use a tool like Google Translate, but these tools don’t translate text from images. Because of this, your global audience will not know what the image text is saying, making it completely invaluable to them.

 

3. Be mindful of your color choices.

Certain colors have different meanings and connotations throughout different parts of the world. The colors on your current website may be perfectly acceptable in your home country, but they may have a negative connotation in another country. For example, the color green is typically associated with environmental issues throughout the United States, but other countries view the color green as a sign of greed. Make sure that you thoroughly investigate your color scheme in every country you wish to reach in order to ensure you will not be offending your audience or sending the wrong subliminal message.

 

4. Optimize for speed.

It doesn’t matter what country your audience is in, if your site takes too long to load, your web visitors will leave. Always make sure that you are optimizing your website to open quickly on all web browsers. This will keep your local and global customers happy.

 

5. Include a global shopping cart.

If you have an ecommerce website where your visitors can purchase goods or services, it’s very important that you design your shopping cart for a global audience. For example, if your company is based in the United States and your shopping cart is only designed to work with US currency, you will be forcing your global customers to try and convert their currency to your currency, which will ultimately result in mistakes or frustration. Instead, make sure that your shopping cart is designed for a global audience by accepting all forms of currency and providing an easy conversion chart for your customer’s use. This will make your site more user friendly, and it will keep your audience from shopping elsewhere.

 

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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