4 Tips for Using Social Media Effectively to Make Your Salon the Talk of the Town!

The world is still in the grips of a serious recession and any small business owners out there will certainly be feeling the effects of this. If you are fortunate to have your own hairdressing salon you may see a drop in your clientele volume as they start to look for cheaper options regarding hair maintenance. There is very little that you can do to change their mind and it is understandable when you consider how much further we have to stretch our current budgets. But you may have some success if you decide to start marketing your business via social media platforms. This avenue has proved quite lucrative for many small to medium businesses. Please read the rest of this article for 4 killer tips that will definitely help your plight.

Establish a Social Media Presence

Assuming that you do not already have one or more social media accounts, then now is the time to create one. It is probably better to start with a single platform at first and you can add another after you become familiar with the etiquette required. If you already have a personal account, create a business profile instead of making do with one profile. It is more professional to keep them separate and you can ensure some privacy for your own profile this way. Add a link to your business website and add a social media link on this site as well.

Make Yourself Available To New Customers

Once your social media site is up and running, you can start looking for new clientele. If you know the social media profiles of your friends, ask them to share your business profile with their buddies. Invite your email contacts to come and visit your new page and add some links to your non-business emails. Visit other social media sites that are beauty themed and spark up some interesting debates. Try to promote your business, but do this in a subtle way as hard sell does not work well on these platforms.

Reinforce Established Relationships

When your clients visit your salon, share your new social media presence with them, add the site address to your invoices and you will soon see a wave of traffic coming your way. Offer your present customers some nice incentives in return for ‘liking’ your page and even more for sharing your page with their friends. Social media is an awesome way of keeping in touch with customers and you can send out reminders or special offers without the risk if intrusion. If you have nothing to remind them about, simply strike up a conversation and make your presence known. Offer free and impartial advice and always be ready for any queries that may come your way.

Brand Name Matters

As well as engaging new and present clientele, you can use social media to reinforce your brand name. Online exposure is incredibly effective as long as you take care to ensure that your name is seen as a trustworthy brand. This is an absolutely free way to reach a potential massive new set of customers. Just try not to abuse the system and you will soon see an upturn in revenue!

Featured images:
  • License: Creative Commons image source
  • License: Creative Commons image source
  • License: Royalty Free or iStock source: http://pixabay.com/en/facebook-logo-social-network-76534/
  • License: Royalty Free or iStock source: http://pixabay.com/en/facebook-like-social-network-76535/
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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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