4 Of The Dodgiest Digital Assistants

digital marketing

With an ever broadening horizon of marketing options available, businesses are readily taking advantage of proven promotional opportunities through digital marketing. Because of the continuing rise of thriving online platforms such as Twitter and Pinterest, companies are redirecting their efforts in how they communicate with all existing and potential customers.

Digital marketing is a collective term for a variety of online promotional opportunities built on various media platforms. These include:

• Social Media Marketing – Effective marketing built around social media provides two-way communication between the consumer and the company. This proven method of marketing is shown to be highly effective when a company provides a platform for customer feedback and comments.

• Search Engine Optimization (SEO) – Strategies built around search engine optimization helps to achieve better placement, or ranking, in SERPS (Search Engine Results Page). There are numerous techniques to gain better placement that include optimal content delivery, outreach blogging, link building, site structure, keyword research & placement, and analytics. The higher the ranking, the more exposure the company will have in search engine results.

• Content Marketing – Interesting content can be designed to attract a targeted audience. In addition, quality content is an effective tool for developing communication between the customer and company, to enhance customer action and engagement. In addition, quality content can be used to strengthen SEO strategies.

• Email Marketing – While email marketing was once considered an antiquated tool often utilised by spammers, modern email marketing strategies have evolved built around generating confirmed opt-in lists. Databases can now be fully personalized and used to bolster the relationship between the company and the customer. Often times, highky targeted emails can be sent based on the known habits, interests and purchases of the recipient.

• SMS Marketing – Because virtually no one leaves the home without their smart phone, SMS marketing is being utilized with proven marketing results. This is because it provides instant access to the targeted audience, recognizing that the consumer will likely read any sent text message.

• Video Infographics and Marketing – Infographics using video are becoming widely popular. Sending information through a video format is proving to be an easy way to engage the audience. Just to give you a snap shot of the potential traffic, the users of sites such as Youtube and Vimeo number in the hundreds of millions.

Considering the points above, building a strong online presence has never been more important for any business. Successful digital marketing strategies can strengthen the company brand uniformly across all of available media. However this often means agencies hiring in freelancers and specialists to tackle the variety of tasks needed to deliver a balanced digital campaign.

When job hunting for likely candidates to bolster your team it’s probably wise to give a wide berth to the likes of Bulls Eye Joe, Plugin Pete and pals who are listed in this infographic. These 4 incorrigibly incompetent digital assistants will more often than not hurt instead of helping your efforts to roll out a successful campaign for clients.

 

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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