3 Compelling Reasons You Should be Using Video Marketing

video marketingVideo marketing seems to be all the rave these days. Internet marketing gurus constantly implore you to hop on board the video marketing train before the bandwagon fills up. Why would you create videos to spread the word about your opportunity? The medium of video creates trust like few other platforms. Imagine seeing a real, live, breathing person speaking a clear and powerful message to a target audience.

 

Now imagine the same person publishing a compelling blog post. Words on a screen do not carry the same power as words being spoken by an enthusiastic, high energy, lively individual. The human factor rules in the online marketing realm.

 

The Human Factor

More than anything else you trust honest, authentic, genuine people. Such people usually become wildly successful business people since you buy from or partner  with people you know, like and trust. Open the door to your fridge. Look inside. As you sift through brand after brand one pattern arises; each brand you purchased is a trusted, respected brand, at least in your eyes.

 

Gaining online trust is a wicked problem for most marketers. No matter how hard you try to be real and authentic reaching a genuine, trustworthy space seems just about impossible. People have a tough time connecting with somone outside of a personal, 1-on-1 setting. Creating videos can help you leap this trust chasm because of the human factor.

 

People need to see that you are a living, breathing human being to connect with you. Shooting an energetic video proves that you are human far more quickly than writing a blog post or sending out an email newsletter. Seeing and feeling someone through video often makes all the difference in the world when it comes to signing up a new team member or making a sale.

 

Creative Medium

Marketers often forget to look beyond the getting phase of their campaign. Generating leads, growing lists and boosting sales are each attractive elements of video marketing but self-expression might be the most enjoyable aspect of thie marketing medium. Publishing videos allows you to creatively express yourself through a high energy, influential marketing channel. Wise video marketers realize that acting plays a huge role in the success of any video marketing campaign.

 

Go into character. Mesmerize your audience by injecting amazingly infectious energy into your offering. Express yourself to enjoy your video marketing campaign, boost your brand, grow your email list and expand your business. By creating videos on a persistent basis you can better enjoy content marketing and build your campaign on solid footing.

 

More Powerful Call to Action

Somebody telling you to move into a specific action on video carries far more weight than being implored to act through text. Video calls to action can be inspiring, influential tools through which you can expand your business. Take the time to craft a compelling call.

 

Stress the benefits of joining your business or hiring you out or buying your product in your video call to action. Note your call once in the beginning of your video and once near the end of the video to see the best results.

 

 

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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